The Brief: To offer an elevated gift that comes along with the purchase of a full-sized fragrance, targeting customers who wish to gift their partners an all-in-one Valentine’s Day present.
I created this intricate box packaging which opens as a pop-up to display an iconic New York City Central Park scene. The box design included a notecard for a handwritten personal message and a pull-out drawer to house the fragrance and chocolates from Dylan’s Candy Bar.
