![Goconuts logo designed by Karen Hsin](https://karenhsin.com/wp-content/uploads/2023/12/GoconutslogoBG_pink-1024x768.jpg)
The Brief: Goconuts is a new food company specializing in distributing fresh, natural, easy-open coconuts filled with raw coconut water – a product specifically targeted to busy, health-oriented city folks. Goconuts approached me to create a complete brand identity which included designing a logo, coming up with a tagline, and packaging design.
![Goconuts box packaging designed by Karen Hsin](https://karenhsin.com/wp-content/uploads/2023/12/Goconuts-cardboard-box-mockup-1024x768.jpg)
![Goconuts label designed by Karen Hsin](https://karenhsin.com/wp-content/uploads/2023/12/goconut-label-on-coconut-1024x768.jpg)