![Romance-Vday18 Packaging designed by Karen Hsin](https://karenhsin.com/wp-content/uploads/2023/11/Romance-Vday18.gif)
The Brief: To offer an elevated gift that comes along with the purchase of a full-sized fragrance, targeting customers who wish to gift their partners an all-in-one Valentine’s Day present.
I created this intricate box packaging which opens as a pop-up to display an iconic New York City Central Park scene. The box design included a notecard for a handwritten personal message and a pull-out drawer to house the fragrance and chocolates from Dylan’s Candy Bar.
![RL Romance Vday Candy Box designed by Karen Hsin](https://karenhsin.com/wp-content/uploads/2023/11/Romance_Vday18_Candy_Box_Closed_khsin-1024x707.jpg)
![Assets used for in-store animation at Macy's Herald Square](https://karenhsin.com/wp-content/uploads/2023/11/RL-Romance-Macys_khsin-1024x768.jpg)