The Brief: To design a logo which captures the essence of Ooowee as an expression while conveying a fun, playful and lighthearted spirit without the use of typical leaf icons that have flooded the industry. A puff of cloud in the shape of a speech bubble pays homage to both the expression and the plumes of smoke often associated with cannabis.

Packaging: A complete packaging lineup was designed to fit pre-existing jars and allowed for in-house production and printing.