![Charlie Palmer at The Knick logo design by Karen Hsin](https://karenhsin.com/wp-content/uploads/2023/10/CharliePalmerKNlogoBG_khsin-1024x768.jpg)
![](https://karenhsin.com/wp-content/uploads/2023/11/CP_1250-1024x682.jpg)
The Brief: The Knickerbocker Hotel, a landmark building designed in the Beaux-Arts style was being relaunched as a luxury hotel featuring a restaurant by celebrity chef Charlie Palmer. A logo and menu system needed to be designed to pay homage to the Knickerbocker’s architectural style while still fitting in with Charlie Palmer’s collection of restaurants.
![Charlie Palmer logo design sketches by Karen Hsin](https://karenhsin.com/wp-content/uploads/2023/11/CPK-sketches_khsin-1024x762.jpg)
![Charlie Palmer at The Knick menus design by Karen Hsin](https://karenhsin.com/wp-content/uploads/2023/11/Charlie-Palmer-Menu-1024x768.jpg)
![Charlie Palmer at The Knick menus design by Karen Hsin](https://karenhsin.com/wp-content/uploads/2023/11/Charlie-Palmer-menu-detail-1024x768.jpg)